$1.5 Million Boast to Wheeling Area from CRC
January 24, 2018
WHEELING – The recently held Cancer Research Classic (CRC) high school basketball showcase continues to provide an economic boon to the City of Wheeling and area businesses.
According to statistics provided by the Wheeling-Ohio County Convention and Visitors Bureau (CVB), nearly 10,000 people attended the two-day event, held at Wheeling Jesuit University. Expenditures for hotel rooms, food service, retail and recreational activities by visitors totaled more than $1.5 million.
The CRC, which just completed its 11th year, has grown into one of the top basketball events of its kind in the nation. The event’s presenting sponsors are Wheeling Hospital and The Health Plan and features the best high school basketball teams in the U.S., from as far as Florida and California.
In addition, because the games were broadcasted nationally by the ESPN family of networks, it is estimated there were up to 20,000 viewers for each game.
The CRC was founded and is directed by Dr. Gregory Merrick, executive director of the Schiffler Cancer Center, Urologic Research Institute and Men’s Health Center, all at Wheeling Hospital.
“A key reason the CRC has risen to be one of the top national high school basketball showcases is due its many sponsors. A special thanks to all of our sponsors. Their support enables us to attract top teams and players, many of whom eventually play for major universities and even have successful careers playing in the NBA,” said Merrick.
Frank O’Brien, CVB director, stated, “The positive exposure for the City of Wheeling as the host location for a nationally broadcast event is extremely valuable. We aired a number of television commercials during the event highlighting our Visit Wheeling marketing campaign. A partnership with the CRC made the purchase of the television ads very cost effective for national broadcast. We anticipate additional future visitors from the exposure.
“The event organizers should be applauded for creating a first-class event featuring some of the best young basketball players in the country. The added bonus to Wheeling’s economy during what many people would consider a slow time of the year is very appreciated by the local tourism community.”
Merrick added the CRC is not just about high caliber basketball. He explained, “The event also provides the opportunity for us to promote men’s health. We have booths and displays throughout the lobbies to better educate men about their health and encourage them to become more involved in taking care of themselves.”
The CRC’s other sponsors include: Wheeling Jesuit University, Nike, Panhandle Cleaning & Restoration, Civil & Environmental Consultants, Inc., Buffalo Wild Wings, Domino’s, Eagle Manufacturing, Oglebay Resort & Conference Center, Ohio County Commission, Super Mail Inc., City of Wheeling, The Highlands, Theragenics Corporation, Community Bank, the Diocese of Wheeling-Charleston, .decimal, Ace Garage, First Choice America, Fitzsimmons Law Firm, Dr. Jondavid Pollock, K5 Sportswear, Hole N’ Run, Kelly Barkhurst Design, Maximum Hoops Player Development, N.F. Mansuetto Inc., Pepsi Beverages Co., Progressive Bank, The Scoring Factory, Undo’s Italian Restaurant, Ye Olde Alpha.
Contact: Gregg Warren, Vice President – Marketing/Public Relations, 304-243-3260